AI for marketing
Why automate
Most marketing teams lose their week to exports, checks and scheduling, not to the work that grows the brand.
We hand that admin to AI that works inside your accounts, and keep the decisions with your team: what to publish, what to spend and where to take the strategy.
Services
SEO
Technical issues, thin pages and missed keywords pile up between audits. AI reads Search Console and your site every week, flags what changed and drafts the fixes and content briefs.
A ranked SEO to-do list every week, not every quarter
SEO
Nobody notices a competitor's new landing page or a slipping keyword until traffic drops. We track rankings and competitor changes and alert you when something moves.
You hear about changes the week they happen
Google Ads
Wasted spend hides in search terms and tired ads. AI connects to Google Ads, checks spend against conversions daily and proposes negatives, bid and budget changes for you to approve.
Wasted spend caught daily, changes only with sign-off
Social
Posting consistently across LinkedIn, Instagram and X eats hours. AI drafts posts in your voice, fills the calendar and schedules them once you approve.
A full calendar without the daily scramble
Social
One webinar or article could feed a month of posts, but rarely does. We turn each long piece into posts, email snippets and short-form scripts, ready for review.
One piece of content, many channels
Reporting
Monday starts with exports from Ads, GA4 and every social platform. We pull it into one report with a plain-English summary of what changed and why.
The Monday report writes itself
Connected data
Marketing data layer. Google Ads (Spend, conversions), GA4 (Traffic, goals), Search Console (Rankings, clicks), Meta & LinkedIn (Reach, engagement), CMS & CRM (Content, leads) feed into Your marketing data layer (Synced daily, AI-summarised), which updates Weekly report (Plain-English summary), Budget alerts (Spend vs conversions), Content calendar (Drafts for review), Social scheduler (Approved posts only).
A week on autopilot
Example week
Approval gates
| Criterion | Runs automatically | Waits for your approval |
|---|---|---|
| Pull Ads, GA4 and Search Console data | Yes | No |
| Draft SEO fixes and content briefs | Yes | No |
| Draft social posts and captions | Yes | No |
| Publish posts or page changes | No | Yes |
| Change bids, budgets or keywords | No | Yes |
| Send the weekly report | Yes | Optional |
How we roll it out
01: Connect and audit
We connect read-only to your ad, analytics and social accounts and map where the hours go.
Read-only access first02: Pick the first workflow
Usually reporting or Google Ads analysis: quick to prove, easy to measure.
One workflow, one metric03: Run with approval
AI drafts and proposes; your team approves every post and every budget change.
Human approval on04: Expand and tune
Add channels once the first workflow holds, and tune prompts and rules monthly.
Monthly tuningRunning an agency? See AI for marketing agencies and our marketing case studies. Need visuals too? See AI for brands.
FAQ
The repetitive work around the creative: SEO audits and content briefs, keyword and competitor monitoring, Google Ads performance checks, drafting and scheduling social posts, repurposing long content, and weekly reporting. ATI Lab connects these to your existing accounts so the data flows without exports.
No. By default nothing publishes and no budget, bid or keyword changes without a person approving it. AI drafts, analyses and proposes; your team decides. You can loosen that later for low-risk steps if you want to.
Commonly Google Ads, Google Analytics 4, Search Console, Meta, LinkedIn, X, your CMS and your CRM. If a platform has an API or export, we can usually bring it into the same data layer.
Drafts are written from your brand guide, past posts and approved examples, and every draft goes through review before it publishes. Edits your team makes are fed back so the drafts improve over time.
Both. In-house teams use it to cover more channels with the same people. Agencies use it to run reporting and campaign checks across many client accounts without adding headcount.
Start with the job that eats the most hours and has a clear measure, usually the weekly report or Google Ads analysis. Prove it there, then add SEO and social.
Next step