Practical AI guides for the decisions in front of you

The changes that let ChatGPT, Claude and AI agents find, read and use your website.

Ten changes in order of impact: what to unblock first, what to fix in your HTML, how to let browser agents book and buy, and which popular tips you can skip. Each one has a quick way to check it yourself.

• The 3 blockers behind most failures
• What browser agents need to act
• What to skip, with the evidence

Best forMarketing and web teams who want AI search and assistants to find and cite them.

How to use AI and scheduling for SEO and GEO without publishing spam.

A two-week sprint in nine stages: collect real buyer questions, brief what only you can add, draft with AI from expert input, fact-check under a real name, then schedule, earn mentions and refresh. Each stage has a spam guardrail.

• What to automate and what to keep human
• A two-week sprint with example prompts
• Spam patterns to avoid, with the evidence

Best forMarketing teams who want to publish more with AI without risking a penalty.

See the searches ChatGPT, Claude and Gemini run behind a prompt, and show up for them.

Capture the searches AI assistants run behind your buyers' questions with the Claude API, group them into themes, and check which ones you're retrieved and cited for. Seven steps, a working script and what it costs.

• Which engines show their searches
• A Claude API script to capture them
• Turning themes into pages AI cites

Best forMarketing and SEO teams who want evidence of what AI assistants search for, not guesses.

What an AI agent costs to run, what inflates the bill and how to cut it.

The three costs behind an agent's bill, six places spend leaks (context, tool calls, model choice, retries), current model prices and measured cost per task, and how to track cost per workflow.

• Model prices and measured cost per task
• Six cost leaks and their fixes
• Cost tracking per workflow

Best forTeams running agents in production, or budgeting for their first one.

How to roll Claude out to a team so it is safe, shared and worth the seats.

The four layers of a team Claude setup, the problems a rollout fixes (shadow usage, an uneasy security team, unused seats) and a four-step pilot that ends with a clear decision.

• The four-layer team setup
• A four-step pilot plan
• Security and governance questions

Best forLeaders whose staff already use Claude on personal accounts.