All industries

For forwarders, 3PLs and carrier ops teams

Booking emails go straight into your TMS. No retyping.

Your team copies shipment details from emails and PDFs into the TMS, chases five carriers for a rate, and answers “where is it?” all day. We build AI workflows that read the email, validate the fields, create the booking and documents, and send updates themselves. A first workflow is typically live in about 6 weeks.
Map my shipment intakeSee the workflows

  • 95%

    less manual work on shipment intake (client case)

  • 0

    entry errors per month after go-live (same case)

Why now

Why paper and PDF handoffs are running out of time

Carriers are moving to electronic bills of lading: DCSA member carriers have committed to 100% eBL adoption by 2030. If your BoL data starts life retyped from an email, every eBL submission inherits that error.

We fix it at the source: shipment data is captured once from the email, checked against carrier rules, and reused for the booking, the BoL and the invoice.

What we fix

The manual work, and what we build for each one

  • You do this by hand: Booking details retyped from emails and PDFs

    We build this: AI reads the email or attachment, validates the fields and creates the TMS booking

    Result: Entered once, by the system. 95% less manual work in our client case

  • You do this by hand: BoLs, labels and manifests assembled by hand

    We build this: Documents generated from the validated record, eBL-ready

    Result: One source for every document

  • You do this by hand: Rate requests emailed to each carrier

    We build this: Quotes collected, normalised and ranked in one table

    Result: One comparison to send, not five email threads

  • You do this by hand: “Where is my shipment?” emails all day

    We build this: Tracking feeds trigger proactive updates; an assistant answers status questions

    Result: The inbox only holds the exceptions

  • You do this by hand: Switching between the TMS, portals and email

    We build this: One exception queue across your tools

    Result: One place to act

What we build

The workflows, step by step

01

Intake-to-document generation

Emails and portal uploads are parsed and every field is mapped into your TMS, checked against carrier rules, and turned into eBL-ready documents.

Expected impact

Each booking is entered once, by the system, and the BoL and manifest are generated from the same record.

Intake-to-document flow

  1. Email / PDF

    Booking request

  2. Extract fields

    Shipper, consignee, cargo

  3. Validate

    Against carrier rules

    Branch: Exception

    Missing or invalid field → ops

  4. TMS booking

    Created automatically

  5. BoL · label · eBL

    From the same record

  6. Invoice

    Same data

02

Carrier quote comparison

Carrier rate sheets are normalised, combined with transit times, and ranked into a comparison you can send to the customer.

Expected impact

Your customer gets a side-by-side carrier quote without anyone retyping rates, and the comparison is saved for procurement audits.

Ranked carrier quotes

CarrierRateTransitCut-offRank
Carrier B (recommended)Recommended: lowest rate within the transit target1,7204 daysThu 16:001
Carrier D1,7903 daysWed 12:002
Carrier A1,8405 daysThu 12:003
Carrier C1,9106 daysFri 10:004
IllustrativeYour carriers and lanes.

03

Status-driven notifications

Tracking feeds, warehouse scans and brokerage updates feed one workflow that messages customers on routine events and routes exceptions to your team.

Expected impact

Customers get status messages before they ask; your team only sees the delayed or exception shipments.

One shipment, five events. Only one needs a person.

  1. Picked up

    Customer notified automatically

  2. Departed

    Customer notified automatically

  3. Customs cleared

    Customer notified automatically

  4. Delayed

    Sent to the ops exception queue

  5. Delivered

    Customer notified automatically
Illustrative

How it goes live

From first workshop to a running workflow

≈ 6 weeks to first workflow live

  1. Clean data capture

    Structured parsing normalises attachments from shippers and forwarders, then validates them against the carrier rules that feed eBL submissions.

  2. TMS/ERP integration

    Parsed shipment records are mapped to your TMS and ERP fields, so invoicing and billing run on the same trusted data.

  3. Exceptions, not inboxes

    A delayed or invalid shipment opens a task with the owner and the data attached, instead of another email thread.

  4. Throughput monitoring

    We track cycle time, invalid document rates and manual edits, and tune the workflows against them.

What we measure

The numbers we track from week one

We baseline each metric before go-live, so the change is measured on your data, not estimated.
  • Baseline in week 1higher is better

    Manual intake hours reclaimed per month

  • Baseline in week 1higher is better

    Shipments with eBL-ready documents first time

  • Baseline in week 1lower is better

    Quote request → customer response time

  • Baseline in week 1higher is better

    Exceptions closed without escalation

Industry signals

What the sources say

FAQ

Questions we hear from teams like yours

Which freight tasks benefit most from AI automation?
Shipment intake, document generation, and client status updates. They happen dozens of times a day, and today each one means copying data by hand from an email or portal.
Can automation help us compare carrier quotes?
Yes. We collect the rates your carriers send, normalise them into one table, and rank them by your rules, with the comparison saved for procurement reviews.
Do we have to replace our TMS?
No. We read from and write to the TMS you already have, through its API or file import, and confirm the connection method for your system before anything is built.

Next step

Send us three real booking emails. We’ll show you what the system would extract.

In a 30-minute call we walk through your intake, quoting and status flow and tell you which one to automate first.
Logistics case studiesBook an intake review